Television attribution, ROI and conversion metrics specialist Data Plus Math has entered into a preferred partner agreement with Verance Aspect, an open watermark technology selected as part of the ...
LiveRamp has entered a definitive agreement to acquire Data Plus Math, a data-driven TV advertising solutions provider, according to a press release. The cash-and-stock deal, expected to close in ...
Data Plus Math (D+M), a provider of television attribution, ROI and conversion metrics, has selected a leader with 20 years of experience in digital advertising as the company’s VP of Product. The ...
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