A new audio study concluded that, in audio ads, four key features maximize intent to purchase, recall and brand favorability: sonic branding, music, voice and message. The study was conducted by ...

Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of their media budget on audio, with 25% of brands missing from audio entirely “The Investment Gap: Understanding the ...

A comprehensive analysis of UK media effectiveness reveals that audio advertising sizeably outperforms other channels in return on investment, reinforcing similar findings from recent US radio ...

New Sounds Profitable data shows audio podcast listeners finish episodes, trust hosts, and purchase from ads at rates that ...