With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers. One of the ...

Print-triggered augmented reality advertising is coming to VR headsets. HTC has just launched a new capability that can integrate physical print content into virtual reality environments. The ...

I sat down with Julie Shaffer the other day to talk a bit about augmented reality's role in print. Before this conversation I can't say I imagined there was a bright future, but Julie was quick to ...

To enable readers to actually interact via their Apple iOS devices, the car manufacturer has launched phase one of its ‘VW SG’ Apple iOS app to activate the augmented reality component of the print ad ...

Adidas Group company TaylorMade Golf is giving magazine readers the chance to play with a new club by using augmented reality to interact with the brand?s ad. Readers of Golf Digest and Golf Magazine ...

Sign up for The Media Today, CJR’s daily newsletter. A post on Techcrunch Europe yesterday alerted us to an experiment by the German daily Sueddeutsche Zeitung to ...