Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

As HR leaders are increasingly discovering, the "always winning" mindset eventually hits a cognitive ceiling. To be more productive, high achievers must actually do less.

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Engaging students with course materials is a challenging aspect of teaching in higher education. This problem is particularly prevalent in graduate-level classes, where students from different ...

Case studies serve as an excellent resource for devising innovative sales strategies, and providing insights into successful maneuvers and problem-solving techniques. Innovation Inspired by Proven ...

These case studies are designed to be used as part of ethics education in chemistry. The case studies were written for use in workshops or classrooms where each scenario can be read by the ...

A marketing executive who paused his career for a decade to homeschool his neurodiverse daughter contemplates how to reenter the workforce after she leaves for college. Should he join a mission-driven ...

CSA, a pending 501(c)(3) nonprofit, is the brainchild of Leo Seigal, founder and CEO of the interior design matchmaking consultancy The Expert, and entrepreneur Dustin Bramell, whose own LA midcentury ...

Sawtelle-based Crest Real Estate develops a catalog of nearly 60 home designs that target rebuilding efforts in wildfire-stricken areas. Design: Crest Real Estate offers the SOLKATT home plan, among ...