Based on my research, there's one clear winner when it comes to getting your brushes properly cleaned. TikTok is a particularly handy app when it comes to beauty hacks, with professional makeup ...

The shift towards clean beauty is more than skin-deep. Market research company Statista reported that 76 percent of Gen Z consumers and 71 percent of millennials sought out clean beauty products in ...

Natural mascaras skip the harsh chemicals you'll find in conventional formulas—think parabens, sulfates and synthetic ...

Over the last few years, several different methods of cleaning makeup brushes have gone viral on TikTok. Almost all of these methods involve everyday household items. Based on my research, there's one ...