Amazon Ads and Roku Inc. are cheering the introduction of a new integration that gives advertisers access to “the largest authenticated Connected TV footprint in the U.S.,” exclusively through Amazon ...

NEW YORK, Dec. 15, 2025 /PRNewswire-PRWeb/ -- BIScience, the company behind AdClarity, the world's leading AI-powered Ad Intelligence platform, today announced Ad Intelligence for Connected TV (CTV) ...

Amazon Ads and Roku are launching a partnership that will give brands access to over 80% of U.S. connected-TV households — a move poised to shake up the streaming ad market just in time for the 2025 ...

“For the first time, Pinterest will combine its intent-rich audience signals with a Connected TV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.” ...

National TV advertising revenue (broadcast/cable network and syndication) is estimated to sink 11.4% to $35.3 billion this year -- with national pure-play connected TV platforms such as premium ...

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...

(RTTNews) - Amazon Ads, affiliated to tech major Amazon.com Inc. (AMZN), and streaming platform Roku, Inc. (ROKU) on Monday announced a partnership to offer advertisers access to the largest ...

Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home ...

Television commercials might soon look a lot like the ads in your Instagram and TikTok feeds: scrappy, niche and often obscure. Media conglomerates like Comcast and hardware makers including Roku are ...

Consumers are now almost as likely to say they learn about new medications from advertisements on linear or connected TV as from their doctor, according to a new report. Predictive advertising company ...