The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Learn how ecommerce teams use AI video production workflows to create more ad variations, test creative concepts, and scale ...

Smartly's LinkedIn integration brings AI-powered creative & performance intelligence to B2B marketers, helping them create ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Turn existing creative assets into short-form video, with tips for image selection, formats, messaging, and performance measurement.

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad ...

Google ads now allows select advertisers to localize video campaigns across 33 languages and locales without costly reshoots.

Amazon’s ad game is changing fast, and brands that stick to old strategies won’t keep up. AI-powered video ads, Stream TV and connected platforms are opening up huge opportunities–but Amazon isn’t the ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

The news: 22% of video ad creative was either built or enhanced using generative AI in 2024—a figure expected to nearly double (39%) by 2026, according to the IAB’s newly-released 2025 Digital Video ...

Smartly integrates LinkedIn Ads into its platform, helping B2B marketers personalize creative, scale video with AI and continuously improve performance.