Viral trend: The Croissant-Prashant moment has sparked many memes and videosPhoto Credit: Instagram/ sutariya_in_canada Some time ago, a video showing a digital creator mispronouncing the popular ...

Croissants trace their roots to Austria’s kipferl, dating back to the 13th century. Myths, legends and bakers shaped the croissant’s journey from Vienna to Paris. India now gives croissants a desi ...

Rakul Preet Singh is an avid foodie and we just love her culinary adventures. Alongside, she stays updated with the latest food trends as well. How do we know? Well, Rakul's recent Instagram entry is ...

The internet is a breeding ground for viral moments, but every once in a while, a trend emerges that takes on a life of its own. One such phenomenon is the now-famous “Prashant” meme—a simple language ...

The 'Prashant' croissant video has taken internet by stormPhoto Credit: Instagram/@ishowayuu Have you come across the “Prashant” croissant meme yet? If not, you are missing out on a hilarious joke.

“Prashant, naam toh suna hi hoga,” reads the new Instagram bio of FMCG giant Britannia’s much-loved product, the French snack croissant. The bio was updated on March 12 and continues to appear on the ...

Britannia has jumped onto a viral trend by temporarily changing its social media name to "Britannia.Prashant," with bio, “Prashant, naam toh suna he hoga!” a move that has so far amassed 7.5 million ...

Last year, Britannia Treat Croissant made waves by launching a one-day internship program with a whopping Rs 3 lakh stipend. The catch? Pronouncing ‘croissant’ correctly—a challenge, given the many ...

At the start of 2025, marketing pundits predicted the decline of viral trends, forecasting a shift towards more storytelling-driven campaigns. Yet, Ayush, an emerging influencer, has proved these ...

Philips domestic appliances has just launched their latest Air Fryer Campaign in collaboration with Ayush—the internet sensation known for his viral pronunciation of “croissant” as “Prashant.” ...

A chef's recipe combining chole chaat and croissant has angered foodies onlinePhoto Credit: Instagram/ chefjaspreet.singh Who can resist chana chaat, especially on a rainy evening? Packed with spicy ...

PUNE: When a croissant became ‘prashant’ it wasn’t just a meme; it was a moment. The trending video of an Indian boy confidently misnaming the French pastry caught fire, and Britannia leaned in, ...