they built Web sites that could accept online donations, donors would come in droves to make their gifts electronically. With the benefit of several years’ experience, charities now realize that they ...

In an attempt to block email spoofing attacks on yahoo.com addresses, Yahoo began imposing a stricter email validation policy that unfortunately breaks the usual workflow on legitimate mailing lists.

Doesn't everyone want their e-mail list to be larger? It's not uncommon, however, to find companies that have not checked off the basic steps. Have you? 1. Make sign-up ubiquitous. The invitation to ...

In Gearhead last week we began discussing our problems maintaining the mail list for the Gibbs Irregulars (a list of readers I poll for their thoughts – send a message to [email protected] with the ...

For close to half a decade, entertainment executives and copyright-averse college students have debated the future of technology side by side on the "Pho" e-mail list. Now that forum is under siege.

Richard M. Reis’s electronic mailing list is called “Tomorrow’s Professor,” but it’s helping many would-be professors today. About 15,000 graduate students and faculty members subscribe to the free ...

Mailing lists are a powerful way to communicate with existing customers and to acquire new ones. Traditional direct response mailing lists are sent via postal mail, but more and more of these lists ...

As the need to grow cash flow and suppress expenses grows, stations continue to slice outside marketing budgets. Most of the major broadcast companies cut marketing expenses in third and fourth ...

You've added a hot new product or spankin' new service to your offerings, and you want your customers to know about it. Or perhaps you want to make sure your customers don't forget you as they keep an ...

While all this Twittering and Facebooking has gotten plenty of attention, the basic bread and butter of any small business is the care and feeding of its e-mail lists to connect its customers, ...