When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Intangible assets are resources owned by a company that have value but no physical form. Common intangible assets within a company include patents, trademarks, goodwill and franchise licenses.

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Erika Rasure is globally-recognized as a leading consumer economics ...