Managing your brand’s reputation is a balancing act. Companies must be constantly poised to both respond effectively to crises and proactively build consumer trust. In my last article on common ...

It’s not hard to find examples of the cost of poor reputation management. Twitter may be a particularly outrageous case. After all, destroying much of a 44B$ asset in less than a year ought to be ...

Source: Carl Pickhardt Ph. D. “I don’t care what others think of me!” In proud defiance, the young adolescent may assert their independence from parental and public opinion to empower freedom to grow.

Discover how appraisal costs ensure product quality by detecting defects and maintaining brand reputation through inspections ...