Most startups fail not because the idea is bad, but because the assumptions are never questioned. One of the most widely discussed mental models in modern entrepreneurship is first principles thinking ...

“And we can do it all by starting from first principles–questioning our assumptions and building something new from the ground up.” Let’s focus on two words: First principles. The concept of ...

In today's fast-paced environment, effective change leadership is essential. However, navigating the complexities of transformation can be daunting. This is where mental models come into play. Mental ...

Often D2C brands in India undervalue the importance of first-principle thinking and how relevant it can be for a brand’s growth I will be breaking down the concept of first principle thinking to ...