Should you replace Google's gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks. Google’s popular gtag.js library makes collecting data for ...
Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...
GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations. Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can ...
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