Search Engine Land

How the YouTube algorithm works: What marketers need to know

This guide will help you get the most out of YouTube, understand the platform's algorithm and gain visibility for your best videos. YouTube has the second-highest number of active users making it the ...
Search Engine Land

How the TikTok algorithm works: Everything you need to know

Since its initial release in 2016, TikTok has become the fastest-growing social media platform. If you’re looking to learn more about the popular short-form video app and how your brand can use it, ...
The Conversation

ByteDance’s agreement to sell TikTok puts app’s algorithm in the spotlight – a social media expert explains how the ‘For You’ page works and what’s to come

Kelley Cotter has received funding from the National Science Foundation. Chinese tech giant ByteDance has signed an agreement to sell a majority stake in its video platform TikTok to a group of U.S.