During my time working in the corporate world, I did everything I possibly could to be a productive, efficient leader. I focused on developing high-performing teams, and I was diligent about ensuring ...

Despite increased investments in talent and learning development (L&D), most organizations struggle to provide the metrics that CEOs and business leaders care about most: impact and return on ...

How to Test the Effectiveness of Your Branding The tools, metrics, and processes you need to measure and refine your brand design. When evaluating the effectiveness of brand design, you need to ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Over the years there has been lots of discussion and points of view surrounding security metrics and how to measure the effectiveness of a vulnerability management program. In fact, the Center for ...

Several philanthropy blogs have been carrying on a vigorous debate over how best to measure whether nonprofit groups are successful. The debate started after a venture capitalist commented at the ...

In the world of B2B, measuring the effectiveness of our activity has sometimes been ignored or certainly relegated to an afterthought. The Institute of Practitioners (IPA) in Advertising has recently ...

Back in 2006, British mathematician Clive Humby stated that data was the new oil. Like oil, data isn’t useful in its raw state and must be refined, processed, and distributed to deliver value. Nearly ...