Even though consumers increasingly rely on influencers to inform purchase decisions, marketers overwhelmingly treat them as an awareness channel. Two-thirds of consumers made at least one purchase in ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

B2B influencer marketing success requires careful influencer selection, data-driven measurement, and alignment with broader marketing goals. Marketers must balance AI-driven efficiencies with human ...

When a Chloe Ting workout video can turn Gymshark into a household name and a Monet McMichael GRWM can send a lipstick straight to a Sephora waitlist, it’s clear that traditional ads are no match for ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

Social platforms, creators, online communities and emerging AI-driven search are creating new opportunities for brands to ...

OpenAI is hiring influencers to create content that portrays AI as cool and helpful, not scary. Here's an inside look at its marketing strategy.

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

Influencer marketing is one of the areas expressly identified by Nestlé as a target for increased investment in 2026 ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities to improve results?