Interactive avatar models are evolving beyond fidelity toward real-time responsiveness. A three-level framework, from talking to listening to seeing, maps the path from one-way generation to full ...

Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that ...

When I heard Los Angeles indie rockers Local Natives released a new single called “I Saw You Close Your Eyes,” I knew I had to check out what they'd been up to — but first, I had to dim the lights, ...

Interactive video ads drive a 47% gain in time spent with a marketing message compared to a non-interactive ad, according to a study from Magna, a media strategy group of ad giant IPG Media Lab.

At the 2026 Global Digital Economy Conference, ShengShu Technology today unveiled Vidu S1, its next-generation video foundation model, delivering real-time interactive video generation that transforms ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

The way people experience moving images hasn’t changed much since the film industry’s flickering dawn. It’s a one-way street: There you sit, often in a dark room, passively gazing at a screen. Sleepy ...

Marketing videos create awareness. But then what? What do viewers actually do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. Feb 12, 2019, 12:26pm EST Feb 15, 2019, 10:29am EST This article is ...

We learn a lot about objects by manipulating them: poking, pushing, prodding, and then seeing how they react. We obviously can't do that with videos—just try touching that cat video on your phone and ...