The blogosphere is abuzz over Maybelline’s newest product: Define-A-Lash Pulse Perfection, a battery-operated vibrating mascara, one that hits retail shelves in July. As the category’s leader, being ...

My lash type: Long, slight curl, sparseI tested: Maybelline Pulse Perfection Vibrating MascaraThoughts: As the #1 favorite mascara innovator, I knew Maybelline’s vibrating mascara would be a treat to ...

The last place I’ve ever thought to stick a vibrating wand is in my eye. I like my vibrating razor, but this video tear down of motorized mascara makes me wonder why any lady would want to tickle her ...

Ladies, get ready to rev up your lashes! A lash revolution is underway. Estee Lauder has just come out with the first power-performing, vibrating mascara that promises volume, length, definition, ...

Finally, a mascara that the masses can use with ease! Does that put vibrating mascara's debut along with the push-up bra and botox? Perhaps. At the very least, it ranks up there with the launch of the ...

Vibrating mascara is one of the hottest new trends in cosmetics. You simply twist the top of the mascara wand and get ready to experience some intense lash action. Say goodbye to clumping and hello to ...

Coming soon to a makeup counter near you: mascara that vibrates. According to the global beauty brand Estée Lauder, which will launch TurboLash All Effects Motion Mascara for $30 this summer in the ...

Estée Lauder is hoping to bring some buzz to the mascara business. The cosmetics giant is set to release TurboLash All Effects Motion Mascara, which the brand is touting as the world’s first ...