LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest multi-channel attribution modeling study on the retail industry. A retail ...
Add Yahoo as a preferred source to see more of our stories on Google. One of the hottest topics in our industry and at a recent panel at SMX West is the reality of multi-device or multi-channel ...
Search engine giant Google recently announced a move away from its decade-old universal analytics platform to embrace a post-cookies, multi-channel attribution future with its new system, Google ...
PureCars announced the launch last month of a multi-channel attribution platform for car dealers known as Signal Pro. The cloud-based platform is designed to give dealers insight on how digital media ...
Google's anticipated multi-channel attribution product is rolling out to more advertisers. Earlier this year, Google announced a new product that generated a lot of buzz among advertisers: Google ...
Hyros to Address Customer Data Privacy Attribution Issues Impacting the AdTech Industry AUSTIN, Texas--(BUSINESS WIRE)--Hyros Inc. (“Hyros”), a leading multi ...
Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...
The percentage of marketers joining offline and online attribution has risen to 60%, up from 45% in 2016, according to a new report released today by AdRoll and Econsultancy and made available to ...
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