The 2026 NBA Finals are set, and excitement is building far beyond the two cities represented on the court as the New York Knicks face the San Antonio Spurs. Across the globe, fans are gathering to celebrate basketball’s biggest stage through watch parties, community events, brand activations, and local fan experiences.

None of this is to say that Spurs fans aren’t in the arena. San Antonio has a great fan base and they’ve been loud early on when things go well for their team. But there are a sizeable amount of Knicks fans in attendance for a big game. New York leads ...

Cullen/Frost Bankers, Madison Square Garden Sports, and Madison Square Garden Entertainment are the three stocks to know for Game 5 of the NBA Finals.

The San Antonio Spurs suffered a devastating loss in Game 4 of the NBA Finals, blowing a historic 29-point lead.

The 2026 NBA Finals have delivered plenty of exciting moments on the court for basketball fans and sneakerheads. One of the most tantalizing parts of watching the game is wanting the player-exclusive colorways designed for basketball's biggest stage.

Jalen Brunson's "One win away" tweet from 11 years ago today resurfaces as Knicks sit one victory from their first NBA title since 1973.

Fans reacted after "Jeopardy" host Ken Jennings revealed his pick for the greatest NBA player of all time.