Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

Brainstorm until you find a meaningful and memorable business name. Finding the right name for your startup can have a significant impact on your success. The wrong name can do worse than fail to ...

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

You probably have lots of creative ideas for your business name. You may even have chosen a favorite. But naming your business involves far more than just thinking of a name you like. A good name will ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

As frightening and nerve-wracking as starting a new business can be, it’s also a very exciting time. Part of that excitement comes from the blue sky of opportunities and options available to you as ...

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Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can influence how customers see your brand and even affect legal paperwork.

Introducing a new business to the world is a very big deal. You have a great concept in mind, but you still need to come up with the perfect name. Not to put any added pressure on you, but the name ...

A woman inside her small business studio is seemingly contemplating about ideas using a laptop and while writing on sticky notes. You probably have lots of creative ideas for your business name. You ...