The Advertising Standards Authority (ASA) has banned an O2 advert after viewers complained it included misleading information about data allowance. The ad, which ran appeared in both an in-flight ...

More than one UK network is weighing up whether to offer its customers mobile ad-blocking tools. After EE stepped forward over the weekend, O2 is doing the same through an interview with Business ...

UK mobile operator O2 has launched a Christmas TV advertising campaign to highlight the experiences of people affected by digital poverty at Christmas, and to raise awareness of the National Databank, ...

Emboldened by EE's pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it's toying ...

The campaign, which will include TV, outdoor, press and online elements, has been created by agency VCCP and aims to promote O2’s home broadband customer service credentials. In its ads, O2 is using a ...

O2 has revived its iconic ‘Walk Ad’, this time starring pop star Dua Lipa. In partnership with VCCP London, the campaign has been launched to celebrate exclusive O2 Priority access for the pop star’s ...

O2 has unveiled a new TV ad, which launched online yesterday and is set to air on TV tomorrow during Britain’s Got Talent, to promote its new ‘On and On’ tariff. The ad, created by VCCP and booked by ...

Just a few days after Three announced it was going to block mobile ads at the network level, O2's CEO, Ronan Dunne, has spoken out against the practice. In an interview with Campaign at MWC, Dunne ...

U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...

The mobile network operator’s TV ad showed a faun standing beneath a tree saying he is in “O2’s mind”. A woman called Mel appears and the faun says that the mobile operator thought “What if Mel was ...