Given the sheer variety of digital out-of-home (DOOH) inventory up for grabs, building programmatic pipelines for the DOOH market is a daunting task. More standardization is needed for DOOH ...

The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and fraud. The IAB Tech Lab’s new spec is now open for public comment for 60 days.

NEW YORK—IAB Tech Lab has announced new Attributes to describe live content and a new Substitution Macro in OpenRTB. It has also opened up public comments on them through May 28, 2026. The updates ...

OpenRTB 3.0 is an overhaul to the real-time bidding framework. The IAB said it will heighten trust in the security of the automated advertising supply chain by giving buyers more transparency during ...

As CTV matures, publishers are redefining how they connect to programmatic demand. OpenRTB brings scalability and deeper control for those equipped with technical expertise, while VAST simplifies the ...

The Interactive Advertising Bureau’s (IAB) Tech Lab on Tuesday released its OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension for public comment. OpenRTB is the standard protocol ...

IAB Tech Lab's proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request. The post Advertisers may finally see who really touches ...

Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the ...

Today, there are essentially two ways in which mobile advertisers can programmatically access video, native and banner inventory: Open RTB and its custom variations, or via mega-publisher APIs. The ...

IAB Tech Lab, the global digital advertising technical standards-setting body, today announced SupplyChain v1.1, a significant proposed upgrade to the OpenRTB SupplyChain Object, commonly known as ...

The Interactive Advertising Bureau (IAB) has released OpenRTB 3.0 for a two-phase public comment period, according to a company press release. The new version of the real-time programmatic bidding ...