One of the hardest things I share with transitioning service members – who’ve spent a great deal of their life and career serving a purpose greater than themselves – is that in the civilian world, ...

What makes a Stradivarius violin so valuable? The sign in front of the quaint cottage steps said, “We make violins and violas.” I had been just passing by, but the sign intrigued me as I stopped for a ...

SANTA CRUZ, CA–For years, UC Santa Cruz psychology professor Bruce Bridgeman has taken college students to the Mystery Spot, a popular local tourist attraction, to demonstrate how the human brain ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.