Amazon, Prime Video
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Amazon is raising the price of its ad-free Prime Video subscription and locking 4K UHD streaming behind this new tier. Starting April 10 for US customers, a rebranded Prime Video Ultra subscription will cost $5 per month,
Amazon is raising the price of its Prime Video Ad Free subscription next month. The company announced it is raising the price of the ad-free tier of Prime Video from $2.99 to $4.99 and rebranding the service as Prime Video Ultra on April 10.
It’s about to cost Prime Video users in the U.S. more if they want to stream TV shows and movies without ads. On April 10, 2026, Prime Video’s ad-free subscription will become Prime Video Ultra in
Amazon has another surprise for us — a nice new and shiny price hike for Prime Video…yay. On April 10, the ad-free subscription
Bad news for the more than 180 million Americans signed up for Amazon Prime: the service is revamping its membership structure and locking 4K video streaming behind a higher-cost tier, charging customers an additional $4.99 per month to unlock the highest-resolution experience.
Amazon is launching Prime Video Ultra, a $4.99 monthly add-on that removes ads from Prime Video for existing Prime or Prime Video subscribers starting April 10.