Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Observations and experiments during research activities often lead to discoveries and inventions. An invention is any useful process, machine, composition of matter, or any new or useful improvement ...

The AI revolution has transformed behavioral and cognitive research through unprecedented data volume, velocity, and variety (e.g., neural imaging, ...

This PhD programme offers the chance to undertake a substantial piece of work that is worthy of publication and which makes an original contribution to the field of methodology or which applies ...