Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

In today’s evidence-driven world, there is increasing demand for researchers with the skills to design, conduct, and evaluate studies that help institutions and schools improve their decision-making ...

Julie Young is an experienced financial writer and editor. She specializes in financial analysis in capital planning and investment management. Dr. JeFreda R. Brown is a financial consultant, ...