Before everything kicks off you’ll need to insert the retargeting tag on your site. Hover over the “Manage” menu tab and click on “Retargeting Pixel”. You ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Choosing the right type of ads is essential to your ...