Now, Cialdini has published his sequel to Influence. Pre-Suasion: A Revolutionary Way to Influence and Persuade, extends the science of persuasion in several important ways. Notably, Pre-Suasion adds ...

Berkshire Hathaway’s Charlie Munger turned me on to Robert Cialdini. Cialdini, a psychology professor at Arizona State University, wrote a book back in 1984 called Influence. Munger recognized that ...

If I wanted to persuade you to buy Dr. Robert Cialdini's latest book, The small BIG: small changes that spark big influence, I could describe the content: 52 short chapters, each detailing an example ...

Robert Cialdini knows what to say and how to say it in an influential, persuasive way that encourages you to agree with him. Cialdini, an eminent social psychologist, lays out the tools and tactics to ...

For more than 35 years, psychology professor Robert Cialdini has been studying the science of persuasion to figure out what makes people say "yes." One of the tricks Cialdini discovered is as simple ...

I spoke to Robert Cialdini, author of Pre-Suasion: A Revolutionary Way to Influence and Persuade, about why he wrote this book after over thirty years, how pre-suasian is so important when persuading ...