Study after study has shown that free drug samples inspire doctors to prescribe branded drugs, even when generics are available. But till now we haven't seen numbers comparing physician practices that ...
In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...
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