Hosting a successful and memorable event isn’t just about having a great venue or the best catering—there’s a lot more that goes into creating an experience that leaves a lasting impression. From the ...

Creating and managing successful calendars is a must-have skill. Whether you’re organizing a corporate conference or a dazzling soiree, the perfect event is just a few steps away. Defining your ...

Ask 100 B2B event organizers how to execute effective event design, and you'll get 100 different answers. So to get to the truth we at Splash analyzed 37 design-related metrics for the ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...