Have you ever heard of target fixation? It’s where your eyes focus on an obstacle and you end up riding your motorcycle straight into it. My wife had a big case of target fixation on her learner ...

From there, the video goes into how our brains process all that incoming visual information. Did you ever notice how when you’re reading something, everything else around you kind of blurs, and you ...

Of the multiple challenges new riders have to face when they throw a leg over their bikes and head out on the open road, target fixation is one of the worst. Not even seasoned motorcyclists are spared ...

We’re so glad you asked. This experience is called, “target fixation.” It’s the worst but it’s also quite common—the feeling that you are being drawn, as though by a very strong magnet, to exactly ...

Even though the author of this dangerous “stunt” seems to indicate target fixation as the main reason for the accident, things are a tad different, even though a little more riding experience could ...