Threads, Meta’s rival to X and Bluesky, is testing ads with certain brands in the United States and Japan, the company said Friday. “We know there will be plenty of feedback about how we should ...

Threads, Meta’s text-based social media platform that sought to capitalize on user frustration with the Elon Musk-owned X, overtook its competitor in daily active users on mobile devices worldwide for ...

Meta wants Threads to be the place where podcast fans and creators meet. With native episode previews and growing creator ...

Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could be Meta's ...

Less than two years since its launch, Threads is attracting more users, more advertisers and driving higher engagement than its main competitor, X, according to a new report by Buffer. In its analysis ...

Threads is testing letting you sign up with a Facebook account rather than an Instagram account. The new option, spotted by Social Media Today, doesn't appear to be widely available yet, but is ...

Meta just took another step in its belated but very welcome push to detach Threads from its Instagram roots. Starting today, the app is officially rolling out its own direct messaging system and a new ...

Longtime Meta executive Connor Hayes has been named head of Threads, Axios has learned, marking a significant milestone for the two-year old product. Why it matters: Instagram head Adam Mosseri has ...

SAN ANSELMO, CALIFORNIA - JULY 05: In this photo illustration, the Threads logo is displayed on a cell phone on July 05, 2023 in San Anselmo, California. Instagram parent company Meta is set to ...

Meta’s Threads is on a roll. The social networking app is now home to more than 400 million monthly active users, Meta shared with Fast Company on Tuesday. That’s 50 million more than just a few ...