The problem with consumers today is that we are too easily persuaded. We are too “influence-able.” We are bombarded with messages at every moment of the day and each of these has an effect, whether ...

Truth In Advertising is once again going after Tesla for its “Made in USA” claims. In a letter sent Monday to Tesla’s general counsel, the watchdog group alleges that Tesla continues to make ...

Goop’s health marketing is under attack again—this time from an advertising watchdog Goop is under attack, yet again. Gwyneth Paltrow's lifestyle website is now the target of the advertising watchdog ...