Kelly Mahoney, CMO, Ulta Beauty ...

'My new must-have hair product,' said one fan.

E.L.F. has done it yet again.

So you’re on the hunt for a new shampoo. We’ve all been there, making us collectively intimate with the quandaries of where to procure said shampoo and which exact one to buy. Sometimes, the answer ...

Add Yahoo as a preferred source to see more of our stories on Google. Mario Badescu Glycolic Acid Toner. (Photo: Ulta) When you splurge on $50 or more worth of products, you’ll score free shipping. If ...

Bath & Body Works has already seen encouraging early results from selective and strategic marketplace expansion, reinforcing demand for the brand in new shopping environments. The Ulta Beauty launch ...

Mad Hippie's Vitamin C Serum features vitamin E and ferulic acid for a powerhouse combination of antioxidants that fights discoloration and reduces the appearance of fine lines and wrinkles with ...

Customers may pay using Klarna when shopping at Ulta.com and when using the Ulta Beauty app. Klarna payment options at ...

During the first half of 2025, consumers flocked to Ulta.com and Sephora.com to stock up on their beauty faves and several brands stood out, according to data from Navigo Marketing sourced from ...

Why you should get your brows done before a Botox appointment and more good advice.

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