In recent years, some brands have started manufacturing and marketing beauty products specifically formulated for young kids ...

A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

At a recent pop-up in Hyderabad, the loudest reactions weren’t from influencers or beauty enthusiasts, but from wide-eyed children tugging at their parents’ sleeves, eager to try something made just ...