The immersive experience, based on its new NYC flagship store, lets users take an interactive tour of eight rooms and request free services from design experts. Crate and Barrel’s virtual store is ...

Alongside other major brands experimenting with virtual reality, direct-to-consumer athleticwear brand Alo Yoga has opened a virtual store that offers digital styling services, beauty and wellness ...

Best Buy's new virtual store is designed to offer the same great service online that Best Buy customers expect in store. Some retailers just understand what omnichannel retailing means better than ...

J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Fashion slept on the e-commerce promise of the early web, but it doesn’t want to make the same mistake with the metaverse. Brands are racing to partner up, develop strategies, spearhead divisions and ...

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Virtual stores have come a long way since 2016 when eBay and Australian department store Myer launched the first virtual reality (VR) department store. Back then, shoppers browse over 12,500 Myer ...

To receive the Vogue Business newsletter, sign up here. High-priced bikes rest on plinths, lit dramatically from above and below with a wide berth of empty space. At first glance, the design of Ribble ...

Crate & Barrel has opened a brand new flagship store in New York’s Flatiron neighborhood just in time for the holidays. Given that I live in Boston, I didn’t think I would have a chance to do my ...

Iconic department store Bloomingdale’s is celebrating its 150th anniversary with a new virtual store, designed by Emperia, that will go live during New York Fashion Week, which starts September 9.