Fittingbox gathered teams and partners in Labège to mark two decades in virtual eyewear try-on. (PRESS RELEASE) TOULOUSE, FR — Fittingbox, a global player in virtual eyewear try-on and 3D frame ...

Snap and Amazon Fashion have partnered to bring Snapchatters new virtual try-on lenses and styles, in a move that will expand augmented reality (AR) capabilities for both brands and customers who ...

Platforms like Ottica are showing how easy the digital boutique experience is, which is basically a blend of the white-glove service expected of traditional retail with the convenience of modern ...

Zyler's new tool, Digital Dressing Room, allows shoppers to use their own measurements and headshot to understand how an item might fit them. Photo courtesy of Zyler. Now, Google Lens is going one ...

The MarketWatch News Department was not involved in the creation of this content. ECPs can now share the true colors of HOYA lenses in an elevated patient experience LEWISVILLE, Texas, Jan. 13, 2026 ...

If you thought you were a big fan of Snapchat’s shoppable augmented reality (AR) Lenses, you ain’t seen nothing yet. On April 28, the company announced a series of updates that will seriously change ...

Snap released a video promoting its new AR features and partner brands, including Goodr, Puma and Ralph Lauren. The image was retrieved from its video on May 4, 2022. The Snap Partner Summit in late ...

Since the inception of her namesake label, Kate Barton has been a designer to watch for her innovative approach to fashion with the use of technology. During New York Fashion Week, the young, emerging ...

Compare 2026 Ray-Ban and Oakley Meta smart glasses. This guide covers frame customization, video resolution limits, and ...