The United Kingdom's national tourism agency, VisitBritain, has just launched a new online game, available on mobile devices, as part of its latest international consumer campaign in the U.S. and ...

VisitBritain has published its tourism forecast for 2024, showing an increase in inbound visits and spend overall to the U.K. compared to 2023 levels, although with varying rates of recovery and ...

VisitBritain has awarded funding to Marketing Manchester to encourage American visitors to explore Greater Manchester and ...

Photo Credit: VisitBritain CEO Patricia Yates, Intrepid Travel CEO James Thorton and Skift Global Tourism Reporter Dawit Habtemariam Skift / Skift VisitBritain is developing a campaign that will ...

VisitBritain allocates funding to Liverpool and Manchester to drive regional growth through Paris and New York flights ...

VisitBritain and tour operator conglomerate the Travel Corporation on Thursday introduced a marketing partnership aimed at encouraging more Americans to visit the U.K. VisitBritain, the U.K.'s ...

National tourism agency VisitBritain plans to drive inbound growth by welcoming more than 70 travel buyers from 11 overseas ...

An ad in VisitBritain's "Fake (Br)it Till You Make It" campaign. Photo Credit: VisitBritain VisitBritain is rolling out an $11.8 million ad campaign targeting the U.S and other leading markets, built ...

VisitBritain/VisitEngland CEO Sally Balcombe has announced that she is stepping down from the role in spring this year. Balcombe, who has been CEO—first of ...

Sally Balcombe has been named the new CEO of VisitBritain. Balcombe comes to Great Britain's top inbound tourism promotion agency from her current post as managing director of British Airways Holidays ...