YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer proposition underlying the rights.

The NBA Finals just scored some of its biggest viewership numbers in decades, on both TV and social media, according to the league. Leagues and rights holders are increasingly using social media as a ...

Sports, one of the few outlets we have during tough times, are as important as ever for the mental health of so many of us. YouTube is clearly aware of that importance, so a new YouTube Sports page is ...