Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you to engage with your audience, attract new customers, and communicate your mission and values. If ...

The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long-term impact, changing goals, complex data ...

The content you publish represents you. Content is one of the most important aspects of your marketing strategy—arguably the most important. Content is the food that Google eats and what allows your ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...