Introductions are an important and useful part of a company's marketing communication or public relations program. You see them whenever a company needs to introduce itself or new products to ...

Writing an effective introduction email is a valuable skill, especially when connecting colleagues who can benefit from each other’s expertise. A well-crafted introduction email can create networking ...

Discover how to write blog introductions that engage readers, support your SEO, and help Google better understand the topic of the page. Want to know once and for all how to craft opening lines that ...

With a sea of social media and other digital marketing alternatives available for promoting your business, sometimes it still pays to go low tech. An "AdAge" article reports a well-crafted and ...

Authors and editors in the humanities know that journals are more likely to accept scholarly essays with strong introductions and that such essays are more likely to influence academic conversations.