And this isn’t just a scrappy tactic used by small teams with tight budgets. Even big legacy brands now use GenAI to scale creative output and personalize messaging, without sacrificing brand voice or ...
The initial wave of excitement around generative AI (GenAI) has evolved into an intentional focus on how to institutionalize the technology and create long-term value. While most business leaders may ...
TOKYO & LONDON--(BUSINESS WIRE)--NTT DATA, a global digital business and IT services leader, today released the first results of its extensive original research that reveals “playtime is over” for ...
Generative AI zoomers say we should use GenAI for everything, and GenAI doomers say we shouldn’t use it for anything. Most of us are in the middle of these two extremes.
Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Martha Lambert introduces the "Observability ...
Upcoming generative AI features in unified endpoint management tools have the potential to bring new efficiencies and insights — but also to wreak havoc with enterprise systems and employee devices.
DAM + generative AI = A new paradigm for creatives and martech leaders. Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content ...
A new report from consulting giant Accenture finds that 83% of the 300 U.S.-based healthcare C-suite executives it polled are piloting generative AI in pre-production environments. At the same time, ...
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