Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

When it first became clear that clicks and user behavior influence rankings, many in the SEO industry dismissed it – until it became widely accepted. Today, the SEO vs. GEO debate is sparking similar ...

When the first computer bug was discovered in 1947, it was quite literally a moth that had become trapped inside a system at Harvard University that was disrupting the electronics. At that time, the ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...