The daily routine of an IT professional remains largely reactive. A lot of time and budget is spent responding to tickets, limiting the time that we spend creating systems that drive growth and ...

First it was the internet. Then it was social media. Now, AI is the third wave marketing and public relations firms are learning to navigate.

Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...