With AI and Computational Thinking set to enter classrooms from Grade 3 under the NEP framework, India’s education system is accelerating its technology push. A recent CENTA survey suggests nearly 75% ...
Douyin, Consumer Behavior, Domestication Theory, Social Media, Online Shopping Share and Cite: Dou, W. (2026) Domesticating Social Commerce: How Douyin Becomes Embedded in Everyday Consumer Practices ...