New guide explains how AI-assisted analysis and human conversion expertise are being combined to improve Amazon rankings and sales performance.

Target ROAS and target CPA optimize outcomes, not spend caps, which explains why budgets can flex beyond daily expectations.

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

Adyen says Personalize, a part of its Uplift payment optimization suite, lets online merchants adjust their checkout pages in real time based on an individual’s shopping preference, which could make ...

Tension: Brands chase content volume expecting performance gains, yet find themselves trapped in diminishing returns despite ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

90% of HVACR leads happen over the phone. Use tools like CallRail or Google’s own call forwarding to track which specific keyword generated which phone call. If you don't know that "furnace repair" is ...

Read more about From disease detection to biomass forecasting: AI improves aquaculture risk strategy on Devdiscourse ...

Pershing Square details Howard Hughes Holdings' transition into a diversified holding company via the $2.1 billion ...

SPARC AI Overwatch is designed to operate across drone manufacturers and IMU configurations. SPARC AI is a software intelligence layer that makes low-cost sensors behave like higher-grade systems, ...