Vibe coding isn’t just prompting. Learn how to manage context windows, troubleshoot smarter, and build an AI Overview ...

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI ...

Data from campaign analysis and marketing-mix models has become easier for marketers to understand. AI-based no-code tools make it possible, but the ease of use has its limitations.

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources. Relying on just one or two marketing channels is risky. A multi-channel ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, is available to all data scientists and marketers globally, starting Wednesday. The industry's lack of ...

Vladimir Zakharov explains how DataFrames serve as a vital tool for data-oriented programming in the Java ecosystem. By ...

This post is sponsored by Analytic Partners. The budget email landed in December last year, and the number was exactly what you feared: same as 2025. Maybe slightly less. But the growth target? That ...

ITT reported fourth-quarter sales growth of 13% year over year. Over the full year, ITT's sales grew 8% driven by strength in its connect & control technologies segment. It also announced the ...

The new models from two of China’s leading AI developers mark the first major Chinese model releases of this year, as industry observers continue to closely monitor the gap between the US and China in ...

Chinese tech firms are releasing AI models at a faster pace as competition with U.S. rivals tightens. Open-source and low-cost strategies are driving the adoption of Chinese AI in emerging markets.

When I started my career in marketing, the discipline was fighting for a seat at the table. If you weren't in Sales or Product, as a marketer you were most likely an order-taking resource for those ...

Angelica Leicht is a seasoned personal finance writer and editor with nearly two decades of experience but just one goal: to help readers make the best decisions for their wallets. Her expertise spans ...