Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

There is tremendous interest in the question of how salient, emotional and socially-charged visual stimuli are processed by the brain. This topic is important because it addresses a fundamental ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...