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Ravi Gupta As the CEO of Ravi Gupta Digital Marketer Private Limited, he has become a trusted name in the digital marketing industry. In the fast-paced digital world, where online presence determines ...

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Not long ago, SEO was a straightforward game: find the right keywords, publish optimised content, build backlinks, and climb the ranks. Land in the top three, and the traffic rolled in. Simple.

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...